There is one main reason why content marketing does not work as it should: it is object oriented and restrictive in meaning. In the attempt of staying relevant to their end product, advertorials and other educational marketing materials are confined to a very specific issue, product or business, and, once the campaign is over, the […]
The online environment is the new battlefield for businesses, and content marketing is the latest weapon of choice for the most successful companies. The secret of high quality online marketing is not just reaching a lot of people, but reaching the right kind of people. You do not want just any kind of traffic to […]
When you deploy your content marketing plan, nothing should be left to chance, and this includes your Facebook page. Various statistics show that users spend more time on Facebook than on other social media channels, and they tend to do so from mobile devices more frequently. Engagement metrics are very useful, and Facebook analytics provide […]
