Content marketing is successful when you are perceived as an authority, a trusted source of information in your field of activity. Building authority is not easy – you need to prove that you are highly knowledgeable in your field of activity and to show that you are also willing to help by answering questions. Where […]
Content marketing plans are the new sales funnel, or more precisely, the new form of finding, pitching and converting leads into customers. There is a new world order in terms of lead conversion, and everything you have learned so far is irrelevant. We live in a world of savvy, informed and skeptical consumers who can […]
When you seem to get less and less qualified leads from your content marketing efforts, it is time to offer people better guidance towards articles and materials of real interest to them. One of the best ways to channel audiences accurately is through online quizzes. If you have never prepared one of these before, here […]
