It was an isolated fad, and it grew into an exponentially developing trend, as, right now, everyone is doing content marketing. While the rest of the world: Uploads 100 hours worth of video on YouTube; Sends 500 million tweets per day; Uploads 350 million photos of Facebook every day. Your marketing efforts look like a […]
Many entrepreneurs are determined to start investing in content marketing, but they are not sure what the best way to begin is. Just like in any other new field, it is important to start with something feasible: a business blog. A blog is a very popular content marketing platform and it is very easy to […]
Measuring the results of your content marketing campaign is not a simple task, and the following statistics show exactly the degree of confusion among specialists: A Contently survey revealed that 9.4% marketers can measure results with accuracy; A CMI research showed that 20% marketers can measure the effectiveness of their content targeting. Meanwhile, a reputed […]
