In today’s marketing word, a lot of people are throwing around the words “valuable content” or “quality content,” and for most beginning adepts of content marketing, it’s not always easy to determine what exactly is valuable. According to Forbes, the term “valuable” refers to the amount of value that can be derived from your content […]

A great content marketing action plan involves lots of content, published every day, on various platforms. Each article or blog post must be original and of interest to people. However, there comes a moment when each content writer reaches a creative pit, known as the writer’s block. It is not unusual, but it is annoying, […]

While SEO and content marketing seem to be two completely different fields of activity, in reality they are closely related and working together to bring you qualified leads to your website. SEO has the advantage of time over content creation, thus, the tips and tricks it is based on have the advantage of being tested […]