So you have decided that your website’s audience deserves quality content designed by a professional content service. This is a great step towards getting your business off the ground by delivering timely, relevant content to your readers.
At this point you might be asking yourself what makes good content and how you can be sure you are getting the best service for your hard-earned cash. Fortunately, there are a few rules of thumb to stick by.
What Makes Quality Content?
The Internet is full of dirt-cheap services of greatly varying quality. No matter what it is you are looking for, chances are you will be able to find someone willing to do it for prices that are too good to be true.
With this kind of market, it can be tempting to go for the lowest common denominator, but quality is the key word here. There are a few key elements to look out for when seeking to truly engage your audience:
• Quality over quantity. One well-written blog post can remain relevant for years and engage audiences the entire time, being shared, re-shared, curated, and commented on by all who come across it.
• Find content for people, not search engines. Nobody will contest the fact that SEO is a big deal when it comes to web real estate, but it is only through people that this optimization becomes an important practice. Always choose a content provider who focuses on writing for your actual audience.
• Do not be afraid of fixed rates. Many content writing services will ask for lots of project details in order to give you a fixed-rate estimate on the cost of meeting your needs. This is almost always better for you than hourly work.
• Read their articles! Test out your potential candidate by reading their articles. Pay attention to whether you, personally, feel influenced by their writing style.
• Ask questions. Do not forget that you are hiring an expert whose job is to engage your audience and bring them closer to your brand. Anything you want to know about writing quality content is a worthwhile question that your writer should be able to helpfully answer.
