TV, direct mail and radio advertising might be great if you own a multi-million dollar international corporation that can afford to get airtime from some of the most popular TV channels out there. But when you own a small business, chances are this strategy isn’t going to work too well.
Alternatively, you can try online marketing, and benefit from a few clear advantages that experts from clicktecs.com consider every self-respecting marketer should be aware of:
- It’s cheap. Instead of spending thousands of dollars on TV ads, you can get the same amount of exposure online at a fraction of the cost.
- Depending on the strategy you use, this type of marketing will allow you to target a much smaller and more specifically chosen segment of the population, so you can only reach the people who are genuinely interested in your products or services.
- TV, radio and newspaper ads are limited. As pointed out by Aceclue.com, online contentand online ads can reach millions all around the world, so you won’t have much trouble building a solid image for your brand.
- If you can only cater to people from your home town or from the state you operate in, online campaigns can also be adapted to target specific countries, states, cities, or even neighborhoods within a larger city. People using smartphones and mobile apps for finding local businesses will easily be able to locate you, and chances are they’ll pick you over the competition simply because they found out about your business first.
- Finally, there’s a lot to be said about feedback, analytics and customer data collection. You can personalize ads to cater to specific age groups, speak only to other business owners, or sell your products to local parents in need of better products for their children.
With the advent of online technology, the possibilities are slowly becoming limitless when it comes to the reach of online campaigns. So don’t hesitate to start using online content-based marketing to skyrocket your small business’ profits and expand more quickly.
