Many entrepreneurs develop their content strategy alone or after consulting with a team, but they never know exactly what to expect. Those who are hoping for immediate results and little work, are usually very disappointed. Here are 5 questions that will help you understand how content works and come up with a successful strategy.
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How Long Are You Willing to Wait for the Results?
Results will never appear right away. Once you implement your content strategy, it will take up to 6 months or even more before to see significant results: more visitors to the website, more leads generated, etc.
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How Are You Going to Generate Leads?
It may be easy to get traffic to your website, especially after publishing several valuable content pieces and having them shared on the social networks. However, that will not be enough. You still need to turn those visitors into customers, and this is another aspect your content marketing strategy should cover.
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Who Will Be Your Haters?
No matter how well your content is written, you should always be prepared for some negative feedback. It does not mean you did something wrong, but just that different people respond differently to the same piece of information. If you can learn from their reactions, great; if not, let them be and go on with your plans.
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What Are the Challenges Your Potential Clients Are Facing?
Writing for the right audience is not enough; you will need a clear portrait of who they are and what their unanswered questions are. Only when you know precisely what they are struggling with, will you be able to come up with the right solutions.
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Do You Have a System in Place?
No content marketing definition will cover this, but, in order to reach out to your audience and engage them, you need to plan your posts in advance, in order to cover as much information as possible without repetitions or gaps. A successful content strategy is one that meets the long term needs of the audience.
