Marketing in 2014 revolves mostly around one thing: content. Producing original and captivating content and finding the right platforms to spread it have proven to be extremely efficient in keeping old customers and gaining new ones. Whether we are talking about lengthy blog posts, weekly newsletters or short tweets, the content that is released needs to appeal to the audience and engage them.
Even though online marketing is rather new in the picture, it cannot escape change. There are four important aspects of content marketing that stand for major transformation in the new future.
- Transparency – fake articles that are in fact pitches for certain products will no longer have the success they used to have. Customers begin to appreciate and trust brands that produce great pieces of content and acknowledge it. Sneaky companies that will continue to try and trick the customers in consuming their content will start losing their audience.
- Results – content marketing campaigns, when done right, require time and money. It is natural that companies want to know exactly how successful a campaign was. Therefore, marketers are asked to find out methods to measure the results and prove that investing in brand publishing is worth every penny.
- Distribution – excellent content is virtually of no use if it does not reach the audience. In the period to come, companies will start to focus more and more on dissemination of content. Two options are widely popular now: making content (with distribution on the company’s own web site) and buying content (with distribution on other web sites).
- Quality – the quality of content will certainly improve, as more and more companies appear in the online market. Consumers will be exposed to more content and will quickly dismiss the poorly written bits.
