So let’s say you have a blog, and you’d like to promote it in Google, for the purpose of maybe gaining some thought leadership and promoting or reviewing some of your affiliate products on there for a little extra money. While this is a sound strategy, blogging usually requires either crafting viral posts, or utilizing SEO techniques to target a specific niche on SERPs (search engine result pages).
How Does SEO Work?
Since not many writers and bloggers are able to produce content that has the chance to go viral every week, the best course of action is usually to try for an SEO content writing strategy. Kissmetrics.com concurs, and presents us the many benefits of SEO in this regard.
But before taking a look at why SEO is good for marketing, let’s consider what it actually is. Standing for “search engine optimization” SEO actually has to do with all the methods involving the ranking of a certain page on the higher pages of SERPs – either in Google or other search engines.
Using content for that purpose usually has to do with the crafting of unique, readable content that has specific keywords embedded. If the keyword density (the number of times the keyword appears in the text) is adequate, and the content is good enough quality for Google, you can expect it to appear on the first page in Google, whenever you type one of the keywords into the search bar.
The Importance of High Quality, Unique Content
Of course, the complexity of an SEO content strategy is a lot greater than that, and good SEO can take months to show real results. However, as shown by the experts at PR Checker, the content itself is a big part of the initial and ongoing success of your strategy.
The key is to create unique, high quality content that people will love to read. This prerequisite is added to the prospect of using relevant keywords that are as closely associated to your niche as possible. With new content published on a regular basis and the formation of a relevant following, your blog will thrive, and it will also gain the traffic you’ve always wanted from SEO.
