As pointed out by the marketing specialists at, it is a clear advantage to have a well-established, working content marketing strategy. This is mainly because a formal strategy will give you better control, measurable results and the ability to tweak your plan for best performance. However, unlike what most marketers believe, content-based marketing isn’t […]

Any marketer will tell you that content is “king,” and you need to properly optimize yours, if you want to stand a chance when going against your competitors. However, when it comes to choosing an adequate content marketing strategy, the decision itself is not as simple as it seems. According to SproutSocial and many other […]

When setting up a content marketing plan, most people have a lot of expectations. While revealing some of the secrets behind their own marketing strategies, Haden Interactive has shown just how much work goes into a winning content-based marketing strategy, especially when you end up posting dozens of social media and blog posts every week. With […]